Case Study — Enterprise Client
Maxwell House Facebook Application
Kraft Foods
Project Overview
Kraft Foods engaged us to design and develop a Facebook-integrated brand application in support of Maxwell House's Made In America digital marketing campaign.
We built a multi-URL experience deployed simultaneously across Facebook and a dedicated mobile landing page, architected on Rackspace Cloud infrastructure to absorb the traffic demands of a nationally-promoted consumer campaign without degradation or error.
Outcome
The application launched successfully across Facebook and mobile with zero critical failures. When campaign traffic surged, our lean, optimized architecture absorbed the load and delivered content to users without delay or error — exactly what a national brand campaign demands.
Notes
Coordinating a simultaneous Facebook and mobile deployment under campaign-driven launch pressure is a different discipline than standard web development. We executed cleanly.