MyCutis

Project Overview

MyCutis came to us through one of our most valued client relationships. Greg Edmond of Academy of Piano, whose student happened to be the child of the husband-and-wife team behind the brand, made the introduction. That referral became the start of a genuinely meaningful engagement.

The founders had developed a hemp-based CBD bath bomb with a clear therapeutic purpose, a product used to address a range of medical ailments, and they needed a brand identity and digital presence to match its quality and mission. Drawing directly from the packaging artwork the couple had developed for their containers, we designed their logo, established their complete brand identity, and wrote all of their copy. The product's own visual language became our creative brief.

We delivered a search-engine-optimized website built on Laravel and PHP, with full e-commerce capability powered by an Instacart integration. That approach gave customers a seamless path to purchase while keeping transaction compliance and payment processing liability firmly out of scope.

Outcome

Orders accelerated following launch. MyCutis grew into a well-recognized product in the CBD wellness space, building a loyal customer base and sustaining strong sales momentum. The brand we built gave them the credibility to compete — and the platform to scale.

Notes

This project is a clear illustration of how strong client relationships compound over time. Greg Edmond's referral led directly to MyCutis — a brand we're proud to have built from nothing. The packaging-as-brief creative approach remains one of our favorites.